Thank you for visiting out new and improved web-site.
This is the third incarnation of the site since our business started in 1987. Of course, the web didn’t exist back then, as didn’t a lot of things. Technology, particularly in our industry, has changed dramatically. It has been a chore to keep up.
We took a lot for granted back then. While “growing up” in the industry during the late 70’s and early eighties we thought Altman 6X9 Ellipsoidals, Par 64’s and two scene pre-set boards would exist forever. Almost everyone built their own speaker enclosures from plywood. Onstage monitor mixes, especially the ability to have more than two, were revolutionary and video…..well, video didn’t even exist.
But the miracles and men of science changed all that. Companies like QSC and JBL led the way and before long more consumer oriented companies like Panasonic and Sony joined in. Every year there was a competition to see which one could come out with a new product that had a new dial or button that added yet another dimension to our industry. Sometimes the new features were fantastic. Other times they were just gimmicks added so a manufacturer could say the product had been improved. It was our job to sort it all out, and decide which had merit and which were just gimmicks.
We did so with you, the client, in mind. We bought gear that we believed would give you a better and more fulfilling experience. We collected gear that we believed would better get your message across, and better stimulate the senses of sight and sound.
I expect this trend will continue. This phenomena we call technology has an energy that will never fade away. And so, while this may be the third incarnation of our website, it will undoubtedly not be our last. If there is one thing I can say with certainty it is that ATR/Treehouse is built to last. We are ready for the future; in our gear, in our people and in our infra structure. We hope you join us.
Enjoy the site!